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Experience marketing: concepts, frameworks and consumer insight / by Bernd, Schmitt.

By: Contributor(s): Series: Foundations and trends in marketing. no. 2. ; v. 5, | Foundations and trends in marketing ; v. 5, issue 2, p. 55-112Publication details: Hanover, MA : NOW Publishers; c2011.Description: 63 p . : 23 cmISBN:
  • 9781601984524
Subject(s): LOC classification:
  • HF5414 .S35 2011
Item type: Book
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Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5414 .S35 2011 (Browse shelf(Opens below)) 1 Available 047023
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5414.S35 2011 (Browse shelf(Opens below)) 2 Available 047024
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HF5388 .C54 1990 Busuness through the eyes of Faith HF5414 .B66 2004 Contemporary marketing / HF5414 .S35 2011 Experience marketing: HF5414.S35 2011 Experience marketing: HF5414 .T34 2001 Taking sides. HF5415 .B44 1986 Marketing / HF5415 .K34 2009 Marketing

Includes bibliographical references (p. 53-63).

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