Experience marketing: (Record no. 46663)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00790 a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160727090842.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160727b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781601984524 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5414 |
| Item number | .S35 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schmitt, Bernd. |
| 245 ## - TITLE STATEMENT | |
| Title | Experience marketing: |
| Remainder of title | concepts, frameworks and consumer insight / |
| Statement of responsibility, etc | by Bernd, Schmitt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hanover, MA : |
| Name of publisher, distributor, etc | NOW Publishers; |
| Date of publication, distribution, etc | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 63 p . : |
| Dimensions | 23 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Foundations and trends in marketing, |
| Number of part/section of a work | no. 2. |
| Volume number/sequential designation | v. 5, |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Foundations and trends in marketing, |
| Volume number/sequential designation | v. 5, issue 2, p. 55-112 |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 53-63). |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Lifestyles |
| General subdivision | Marketing. |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Foundations & Trends e-Books UCB access. CU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | General Circulation | 27/07/2016 | Purchase | 6300.00 | HF5414 .S35 2011 | 047023 | 1 | 27/07/2016 | Book | |||||
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | General Circulation | 27/07/2016 | Purchase | 6300.00 | HF5414.S35 2011 | 047024 | 2 | 27/07/2016 | Book |