Experience marketing: concepts, frameworks and consumer insight / by Bernd, Schmitt.

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Series: Foundations and trends in marketing. no. 2. ; v. 5, | Foundations and trends in marketing ; v. 5, issue 2, p. 55-112Publication details: Hanover, MA : NOW Publishers; c2011.Description: 63 p . : 23 cmISBN:

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Holdings
Current library	Collection	Call number	Copy number	Status	Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation	Non-fiction	HF5414 .S35 2011 (Browse shelf(Opens below))	1	Available	047023
Bishop Okullu Memorial Library (Limuru Campus) General Circulation	Non-fiction	HF5414.S35 2011 (Browse shelf(Opens below))	2	Available	047024

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Includes bibliographical references (p. 53-63).

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