Experience marketing:
Schmitt, Bernd.
Experience marketing: concepts, frameworks and consumer insight / by Bernd, Schmitt. - Hanover, MA : NOW Publishers; c2011. - 63 p . : 23 cm. - Foundations and trends in marketing, no. 2. v. 5, Foundations and trends in marketing, v. 5, issue 2, p. 55-112 .
Includes bibliographical references (p. 53-63).
9781601984524
Marketing
Lifestyles --Marketing.
HF5414 / .S35 2011
Experience marketing: concepts, frameworks and consumer insight / by Bernd, Schmitt. - Hanover, MA : NOW Publishers; c2011. - 63 p . : 23 cm. - Foundations and trends in marketing, no. 2. v. 5, Foundations and trends in marketing, v. 5, issue 2, p. 55-112 .
Includes bibliographical references (p. 53-63).
9781601984524
Marketing
Lifestyles --Marketing.
HF5414 / .S35 2011