Creating corporate reputations : identity, image, and performance / Grahame Dowling

By:

Dowling, Grahame R. (Grahame Robert)

Publication details: Oxford University Press, 2001 Oxford ; New York :Description: xx, 299 p. : ill. ; 25 cmISBN:

9780199252206

Subject(s):

Genre/Form:

LOC classification:

HD59.2 .D69 2001

Summary: Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high status companies become corporate super brands and presents managers with a framework to proactively enhance their corporation's desired reputation

Item type:

Book

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Holdings
Current library	Collection	Call number	Copy number	Status	Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation	Non-fiction	HD59.2 .D69 2001 (Browse shelf(Opens below))	1	Available	047951
Bishop Okullu Memorial Library (Limuru Campus) General Circulation	Non-fiction	HD59.2 .D69 2001 (Browse shelf(Opens below))	2	Available	047952

Total holds: 0

Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high status companies become corporate super brands and presents managers with a framework to proactively enhance their corporation's desired reputation

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