Creating corporate reputations : (Record no. 46935)

MARC details
000 -LEADER
fixed length control field 01095 a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161027b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199252206
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59.2
Item number .D69 2001
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dowling, Grahame R. (Grahame Robert)
245 ## - TITLE STATEMENT
Title Creating corporate reputations :
Remainder of title identity, image, and performance /
Statement of responsibility, etc Grahame Dowling
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2001
Place of publication, distribution, etc Oxford ;
-- New York :
300 ## - PHYSICAL DESCRIPTION
Extent xx, 299 p. :
Other physical details ill. ;
Dimensions 25 cm
520 ## - SUMMARY, ETC.
Summary, etc Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high status companies become corporate super brands and presents managers with a framework to proactively enhance their corporation's desired reputation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate image
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporations
Form subdivision Case studies
General subdivision Public relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporations
Form subdivision Case studies
General subdivision Public relations
655 ## - INDEX TERM--GENRE/FORM
Source of term fast|0(OCoLC)fst01423765
Non-focus term Case studies.
655 ## - INDEX TERM--GENRE/FORM
Source of term swd
Non-focus term Fallstudiensammlung.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 27/10/2016 Purchase 5180.00 3 HD59.2 .D69 2001 047951 07/08/2024 13/07/2024 1 27/10/2016 Book
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 27/10/2016 Purchase 5180.00 1 HD59.2 .D69 2001 047952 01/11/2023 24/10/2023 2 27/10/2016 Book