Creating corporate reputations :
Dowling, Grahame R. (Grahame Robert)
Creating corporate reputations : identity, image, and performance / Grahame Dowling - Oxford ; New York : Oxford University Press, 2001 - xx, 299 p. : ill. ; 25 cm
Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high status companies become corporate super brands and presents managers with a framework to proactively enhance their corporation's desired reputation
9780199252206
Corporate image
Corporations--Public relations--Case studies
Brand name products--Management
Corporations--Public relations--Case studies
--Case studies.--Fallstudiensammlung.
HD59.2 / .D69 2001
Creating corporate reputations : identity, image, and performance / Grahame Dowling - Oxford ; New York : Oxford University Press, 2001 - xx, 299 p. : ill. ; 25 cm
Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high status companies become corporate super brands and presents managers with a framework to proactively enhance their corporation's desired reputation
9780199252206
Corporate image
Corporations--Public relations--Case studies
Brand name products--Management
Corporations--Public relations--Case studies
--Case studies.--Fallstudiensammlung.
HD59.2 / .D69 2001