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Marketing : an introduction / Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University.

By: Contributor(s): Material type: TextTextPublication details: Boston Pearson 2015Edition: Twelfth editionDescription: xxviii, 644 pages : color illustrations ; 28 cmISBN:
  • 9780133451276
Subject(s): LOC classification:
  • HF5415 .K62 2015
Item type: Book
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Current library Collection Call number Copy number Status Barcode
Nairobi Campus General Circulation Non-fiction HF5415 .K62 2015 (Browse shelf(Opens below)) 1 Available 052747
Total holds: 0

Includes bibliographical references (pages 597-622) and indexes.

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