Marketing : (Record no. 50042)

MARC details
000 -LEADER
fixed length control field 00783cam a2200253 i 4500
001 - CONTROL NUMBER
control field 17869381
003 - CONTROL NUMBER IDENTIFIER
control field 0
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170420110026.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130829s2015 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013033986
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780133451276
040 ## - CATALOGING SOURCE
Transcribing agency SPU
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K62 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University.
250 ## - EDITION STATEMENT
Edition statement Twelfth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 644 pages :
Other physical details color illustrations ;
Dimensions 28 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 597-622) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Nairobi Campus Nairobi Campus General Circulation 20/04/2017 Donation-BFA 3750.00 22 HF5415 .K62 2015 052747 02/07/2025 16/06/2025 1 20/04/2017 Book