Marketing :

Armstrong, Gary

Marketing : an introduction / Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University. - Twelfth edition. - Boston Pearson 2015 - xxviii, 644 pages : color illustrations ; 28 cm

Includes bibliographical references (pages 597-622) and indexes.

9780133451276

2013033986


Marketing.

HF5415 / .K62 2015