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Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger

By: Publication details: SAGE, 2016. Los Angeles :Edition: 4thDescription: xvii, 417 p. : ill. ; 23 cmISBN:
  • 9781483377568
Subject(s): LOC classification:
  • P91.3 .B38 2016
Contents:
Includes bibliographical references and index
Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods - - Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary -- References -- Author index -- Subject index -- About the author
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction P91.3 .B38 2016 (Browse shelf(Opens below)) 1 Available 047894
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction P91.3 .B38 2016 (Browse shelf(Opens below)) 2 Available 047895
Total holds: 0
Browsing Bishop Okullu Memorial Library (Limuru Campus) shelves, Shelving location: General Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)
P91.3 .A94 2014 Principles of teaching and communication: P91.3 .B37 2006 AS media studies : P91.3 .B38 2016 Media and communication research methods : P91.3 .B38 2016 Media and communication research methods : P91.3 .C45 2015 Experience communication: P91.3 .C73 2015 Understanding communication research methods : P91.3 .C73 2015 Understanding communication research methods :

Revised edition of the author's Media and communication research methods, 2014

Includes bibliographical references and index

Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods - - Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary -- References -- Author index -- Subject index -- About the author

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