Media and communication research methods : (Record no. 46918)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01480 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161024b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781483377568 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P91.3 |
| Item number | .B38 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berger, Arthur Asa, |
| 245 ## - TITLE STATEMENT | |
| Title | Media and communication research methods : |
| Remainder of title | an introduction to qualitative and quantitative approaches / |
| Statement of responsibility, etc | Arthur Asa Berger |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | SAGE, |
| Date of publication, distribution, etc | 2016. |
| Place of publication, distribution, etc | Los Angeles : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 417 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of the author's Media and communication research methods, 2014 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Includes bibliographical references and index <br/> |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods - - Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary -- References -- Author index -- Subject index -- About the author <br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | Research |
| -- | Methodology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication |
| General subdivision | Research |
| -- | Methodology |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | General Circulation | 24/10/2016 | Purchase | 5880.00 | 6 | P91.3 .B38 2016 | 047894 | 29/08/2017 | 20/04/2017 | 1 | 24/10/2016 | Book | ||||
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | General Circulation | 24/10/2016 | Purchase | 5880.00 | 10 | P91.3 .B38 2016 | 047895 | 19/07/2025 | 16/07/2025 | 2 | 24/10/2016 | Book |