Media and communication research methods :
Berger, Arthur Asa,
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger - 4th - Los Angeles : SAGE, 2016. - xvii, 417 p. : ill. ; 23 cm
Revised edition of the author's Media and communication research methods, 2014
Includes bibliographical references and index
Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods - - Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary -- References -- Author index -- Subject index -- About the author
9781483377568
Mass media--Research--Methodology
Communication--Research--Methodology
P91.3 / .B38 2016
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger - 4th - Los Angeles : SAGE, 2016. - xvii, 417 p. : ill. ; 23 cm
Revised edition of the author's Media and communication research methods, 2014
Includes bibliographical references and index
Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods - - Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary -- References -- Author index -- Subject index -- About the author
9781483377568
Mass media--Research--Methodology
Communication--Research--Methodology
P91.3 / .B38 2016