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The fundamentals of marketing / by Edward Russell

By: Series: AVA fundamentalsPublication details: Lausanne : AVA Academia ; c2010Description: 191 p. : ill. (chiefly col.) ; 23 cmISBN:
  • 9782940373727
Subject(s): LOC classification:
  • HF5415.13 .R87 2010
Contents:
The business of marketing -- Consumer behaviour -- Product and brand development -- Strategic pricing -- Distribution channel marketing -- Promotion in marketing
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.13 .R87 2010 (Browse shelf(Opens below)) 1 Available 047452
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.13 .R87 2010 (Browse shelf(Opens below)) 2 Available 047453
Nakuru Campus General Circulation Non-fiction HF5415.13 .R87 2010 (Browse shelf(Opens below)) 4 Available 047455
Total holds: 0
Browsing Nakuru Campus shelves, Shelving location: General Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.129 .R67 2004 Marketing channels : HF5415.13 .K68 2013 Marketing management HF5415.13 .K68 2013 Marketing management HF5415.13 .R87 2010 The fundamentals of marketing / HF5415.2 .E89 2013 Essentials of marketing research / HF5415.2 .E89 2013 Essentials of marketing research / HF5415.2 .N37 2008 Marketing research :

Includes bibliographical references

The business of marketing -- Consumer behaviour -- Product and brand development -- Strategic pricing -- Distribution channel marketing -- Promotion in marketing

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