The fundamentals of marketing / (Record no. 46851)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00785 a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160905123738.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160905b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782940373727 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .R87 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Russell, Edward |
| 245 ## - TITLE STATEMENT | |
| Title | The fundamentals of marketing / |
| Statement of responsibility, etc | by Edward Russell |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lausanne : |
| Name of publisher, distributor, etc | AVA Academia ; |
| Date of publication, distribution, etc | c2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 191 p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 23 cm |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | AVA fundamentals |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The business of marketing -- Consumer behaviour -- Product and brand development -- Strategic pricing -- Distribution channel marketing -- Promotion in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last borrowed | Copy number | Price effective from | Koha item type | Date last seen | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | General Circulation | 05/09/2016 | Purchase | 2024.00 | 2 | HF5415.13 .R87 2010 | 047452 | 10/11/2021 | 1 | 05/09/2016 | Book | ||||||
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | General Circulation | 05/09/2016 | Purchase | 2024.00 | 4 | HF5415.13 .R87 2010 | 047453 | 10/06/2025 | 2 | 05/09/2016 | Book | 23/06/2025 | |||||
| Lost | Library of Congress Classification | Non-fiction | Nairobi Campus | Nairobi Campus | General Circulation | 05/09/2016 | Purchase | 2024.00 | 13 | HF5415.13 .R87 2010 | 047454 | 22/10/2019 | 3 | 05/09/2016 | Book | 1 | ||||
| Library of Congress Classification | Non-fiction | Nakuru Campus | Nakuru Campus | General Circulation | 05/09/2016 | Purchase | 2024.00 | 3 | HF5415.13 .R87 2010 | 047455 | 30/11/2023 | 4 | 05/09/2016 | Book | 05/12/2023 |