The fundamentals of marketing /
Russell, Edward
The fundamentals of marketing / by Edward Russell - Lausanne : AVA Academia ; c2010 - 191 p. : ill. (chiefly col.) ; 23 cm - AVA fundamentals .
Includes bibliographical references
The business of marketing -- Consumer behaviour -- Product and brand development -- Strategic pricing -- Distribution channel marketing -- Promotion in marketing
9782940373727
Marketing--Management
Communication in marketing
HF5415.13 / .R87 2010
The fundamentals of marketing / by Edward Russell - Lausanne : AVA Academia ; c2010 - 191 p. : ill. (chiefly col.) ; 23 cm - AVA fundamentals .
Includes bibliographical references
The business of marketing -- Consumer behaviour -- Product and brand development -- Strategic pricing -- Distribution channel marketing -- Promotion in marketing
9782940373727
Marketing--Management
Communication in marketing
HF5415.13 / .R87 2010