Electronic media : an introduction / Lynne Schafer Gross

By:

Gross, Lynne S

Contributor(s):

Gross, Lynne S. Telecommunications

Publication details: McGraw-Hill Companies, Inc. 2013. New York, NY :Edition: 11th edDescription: xvii, 443 p. : ill. 28 cmISBN:

9780073526164

Subject(s):

LOC classification:

TK5105 .G76 2013

Contents:

The significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising - - Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene

Item type:

Book

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Holdings
Current library	Collection	Call number	Copy number	Status	Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation	Non-fiction	TK5105 .G76 2013 (Browse shelf(Opens below))	1	Available	047115
Bishop Okullu Memorial Library (Limuru Campus) General Circulation	Non-fiction	TK5105 .G76 2013 (Browse shelf(Opens below))	2	Available	047116
Bishop Okullu Memorial Library (Limuru Campus) General Circulation	Non-fiction	TK5105 .G76 2013 (Browse shelf(Opens below))	3	Available	047117
Nairobi Campus General Circulation	Non-fiction	TK5105 .G76 2013 (Browse shelf(Opens below))	6	Available	047726
Nairobi Campus General Circulation	Non-fiction	TK5105 .G76 2013 (Browse shelf(Opens below))	4	Available	047118
Nakuru Campus General Circulation	Non-fiction	TK5105 .G76 2013 (Browse shelf(Opens below))	7	Not For Loan	047727
Nakuru Campus General Circulation	Non-fiction	TK5105 .G76 2013 (Browse shelf(Opens below))	5	Not For Loan	047119

Total holds: 0

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Previous	TK7888.3 .O58 1999 Introduction to microcomputers and programming	TK5102 .R64 1986 Communication technology:	TK5103.7 .P76 2008 Digital communications /	TK5105 .G76 2013 Electronic media :	TK5105 .G76 2013 Electronic media :	TK5105 .J35 2009 Data communication and networking	TK 5105 .S26 1997 Communication Technology	Next

Includes bibliographical references and index

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