Electronic media :
Gross, Lynne S
Electronic media : an introduction / Lynne Schafer Gross - 11th ed. - New York, NY : McGraw-Hill Companies, Inc. 2013. - xvii, 443 p. : ill. 28 cm
Includes bibliographical references and index
The significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising - - Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene
9780073526164
Telecommunication
Broadcasting
TK5105 / .G76 2013
Electronic media : an introduction / Lynne Schafer Gross - 11th ed. - New York, NY : McGraw-Hill Companies, Inc. 2013. - xvii, 443 p. : ill. 28 cm
Includes bibliographical references and index
The significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising - - Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene
9780073526164
Telecommunication
Broadcasting
TK5105 / .G76 2013