Electronic media : (Record no. 46705)

MARC details
000 -LEADER
fixed length control field 00999 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160808b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073526164
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number TK5105
Item number .G76 2013
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gross, Lynne S
245 ## - TITLE STATEMENT
Title Electronic media :
Remainder of title an introduction /
Statement of responsibility, etc Lynne Schafer Gross
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw-Hill Companies, Inc.
Date of publication, distribution, etc 2013.
Place of publication, distribution, etc New York, NY :
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 443 p. :
Other physical details ill.
Dimensions 28 cm
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note The significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising - - Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Telecommunication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Broadcasting
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gross, Lynne S.
Titles and other words associated with a name Telecommunications
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last borrowed Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 08/08/2016 Purchase 16700.00 2 TK5105 .G76 2013 047115 10/11/2018 1 08/08/2016 Book
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 08/08/2016 Purchase 16700.00   TK5105 .G76 2013 047116   2 08/08/2016 Book
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 08/08/2016 Purchase 16700.00   TK5105 .G76 2013 047117   3 08/08/2016 Book
    Library of Congress Classification     Non-fiction Nairobi Campus Nairobi Campus General Circulation 08/08/2016 Purchase 16700.00   TK5105 .G76 2013 047118   4 08/08/2016 Book
    Library of Congress Classification     Non-fiction Nairobi Campus Nairobi Campus General Circulation 19/09/2016 Purchase     TK5105 .G76 2013 047726   6 19/09/2016 Book
    Library of Congress Classification   Not For Loan Non-fiction Nakuru Campus Nakuru Campus General Circulation 08/08/2016 Purchase 16700.00   TK5105 .G76 2013 047119   5 08/08/2016 Book
    Library of Congress Classification   Not For Loan Non-fiction Nakuru Campus Nakuru Campus General Circulation 19/09/2016 Purchase     TK5105 .G76 2013 047727   7 19/09/2016 Book