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Electronic media : an introduction / Lynne Schafer Gross

By: Contributor(s): Publication details: McGraw-Hill Companies, Inc. 2013. New York, NY :Edition: 11th edDescription: xvii, 443 p. : ill. 28 cmISBN:
  • 9780073526164
Subject(s): LOC classification:
  • TK5105 .G76 2013
Contents:
The significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising - - Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction TK5105 .G76 2013 (Browse shelf(Opens below)) 1 Available 047115
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction TK5105 .G76 2013 (Browse shelf(Opens below)) 2 Available 047116
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction TK5105 .G76 2013 (Browse shelf(Opens below)) 3 Available 047117
Nairobi Campus General Circulation Non-fiction TK5105 .G76 2013 (Browse shelf(Opens below)) 6 Available 047726
Nairobi Campus General Circulation Non-fiction TK5105 .G76 2013 (Browse shelf(Opens below)) 4 Available 047118
Nakuru Campus General Circulation Non-fiction TK5105 .G76 2013 (Browse shelf(Opens below)) 7 Not For Loan 047727
Nakuru Campus General Circulation Non-fiction TK5105 .G76 2013 (Browse shelf(Opens below)) 5 Not For Loan 047119
Total holds: 0
Browsing Bishop Okullu Memorial Library (Limuru Campus) shelves, Shelving location: General Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)
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TK5103.592 .F52K65 2004 Fiber optics communications / TK5103.8 .L49 2008 LAN switching and wireless : TK5105 .F67 2001 Data communications and networking / TK5105 .G76 2013 Electronic media : TK5105 .G76 2013 Electronic media : TK5105 .J35 2009 Data communication and networking TK5105 .R39 1999 ADSL/VDSL principles :

Includes bibliographical references and index

The significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising - - Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene

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