What Is Marketing? The Basics and Beyond Classroom Video (Firm) [electronic resource (video)]

Material type: Text

TextSeries: What Customers Want: Taking the Mystery Out of MarketingPublication details: New York, N.Y. : Films Media Group, c2009.Description: 1 streaming video file (23 min.) : sd., col., digital file. + instructional materials (online)Subject(s):

LOC classification:

HF5415 .W42 2009

Contents:

What Is Marketing? (4:22) -- Marketing: Satisfying Customer Needs (5:11) -- Market Analysis (3:44) -- Market Research (4:11) -- Marketing Strategies (4:03)

Summary: A firm grasp of marketing principles has become essential to 21st-century commerce and a successful business career. Featuring a youth-oriented case study, this program guides students through the basics of marketing and the main activities and responsibilities of a marketing specialist. Viewers learn about research and analysis conducted to help position a recently developed Harry Potter video game. In the process, the film explores the 4 Ps (product, price, place, and promotion); demographic, geographic, and psychographic market segmentation; niche markets; field and desk research; branding; customer relationship management; the importance of marketing objectives; and other concepts.

Item type:

CD/DVD

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Holdings
Current library	Collection	Call number	Copy number	Status	Barcode
Bishop Okullu Memorial Library (Limuru Campus) Multimedia	Non-fiction	HF5415 .W42 2009 (Browse shelf(Opens below))	1	Not for loan	041013

Total holds: 0

Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware

Encoded with permission for digital streaming by Films Media Group on Aug. 03, 2010.

What Is Marketing? (4:22) -- Marketing: Satisfying Customer Needs (5:11) -- Market Analysis (3:44) -- Market Research (4:11) -- Marketing Strategies (4:03)

A firm grasp of marketing principles has become essential to 21st-century commerce and a successful business career. Featuring a youth-oriented case study, this program guides students through the basics of marketing and the main activities and responsibilities of a marketing specialist. Viewers learn about research and analysis conducted to help position a recently developed Harry Potter video game. In the process, the film explores the 4 Ps (product, price, place, and promotion); demographic, geographic, and psychographic market segmentation; niche markets; field and desk research; branding; customer relationship management; the importance of marketing objectives; and other concepts.

System requirements: FOD playback platform.

Mode of access: Internet.

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