What Is Marketing? The Basics and Beyond
What Is Marketing? The Basics and Beyond [electronic resource (video)]
Classroom Video (Firm)
- New York, N.Y. : Films Media Group, c2009.
- 1 streaming video file (23 min.) : sd., col., digital file. + instructional materials (online)
- What Customers Want: Taking the Mystery Out of Marketing .
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware Encoded with permission for digital streaming by Films Media Group on Aug. 03, 2010.
What Is Marketing? (4:22) -- Marketing: Satisfying Customer Needs (5:11) -- Market Analysis (3:44) -- Market Research (4:11) -- Marketing Strategies (4:03)
A firm grasp of marketing principles has become essential to 21st-century commerce and a successful business career. Featuring a youth-oriented case study, this program guides students through the basics of marketing and the main activities and responsibilities of a marketing specialist. Viewers learn about research and analysis conducted to help position a recently developed Harry Potter video game. In the process, the film explores the 4 Ps (product, price, place, and promotion); demographic, geographic, and psychographic market segmentation; niche markets; field and desk research; branding; customer relationship management; the importance of marketing objectives; and other concepts.
System requirements: FOD playback platform.
Mode of access: Internet.
Marketing
Consumer behavior.
Branding (Marketing)--Management
HF5415 / .W42 2009
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware Encoded with permission for digital streaming by Films Media Group on Aug. 03, 2010.
What Is Marketing? (4:22) -- Marketing: Satisfying Customer Needs (5:11) -- Market Analysis (3:44) -- Market Research (4:11) -- Marketing Strategies (4:03)
A firm grasp of marketing principles has become essential to 21st-century commerce and a successful business career. Featuring a youth-oriented case study, this program guides students through the basics of marketing and the main activities and responsibilities of a marketing specialist. Viewers learn about research and analysis conducted to help position a recently developed Harry Potter video game. In the process, the film explores the 4 Ps (product, price, place, and promotion); demographic, geographic, and psychographic market segmentation; niche markets; field and desk research; branding; customer relationship management; the importance of marketing objectives; and other concepts.
System requirements: FOD playback platform.
Mode of access: Internet.
Marketing
Consumer behavior.
Branding (Marketing)--Management
HF5415 / .W42 2009