What Is Marketing? The Basics and Beyond (Record no. 43570)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01950nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140723123652.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140723b xxu||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .W42 2009 |
| 245 ## - TITLE STATEMENT | |
| Title | What Is Marketing? The Basics and Beyond |
| Statement of responsibility, etc | Classroom Video (Firm) |
| Medium | [electronic resource (video)] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, N.Y. : |
| Name of publisher, distributor, etc | Films Media Group, |
| Date of publication, distribution, etc | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 streaming video file (23 min.) : |
| Other physical details | sd., col., digital file. + |
| Accompanying material | instructional materials (online) |
| 490 ## - SERIES STATEMENT | |
| Series statement | What Customers Want: Taking the Mystery Out of Marketing |
| 500 ## - GENERAL NOTE | |
| General note | Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware |
| 500 ## - GENERAL NOTE | |
| General note | Encoded with permission for digital streaming by Films Media Group on Aug. 03, 2010. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What Is Marketing? (4:22) -- Marketing: Satisfying Customer Needs (5:11) -- Market Analysis (3:44) -- Market Research (4:11) -- Marketing Strategies (4:03) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | A firm grasp of marketing principles has become essential to 21st-century commerce and a successful business career. Featuring a youth-oriented case study, this program guides students through the basics of marketing and the main activities and responsibilities of a marketing specialist. Viewers learn about research and analysis conducted to help position a recently developed Harry Potter video game. In the process, the film explores the 4 Ps (product, price, place, and promotion); demographic, geographic, and psychographic market segmentation; niche markets; field and desk research; branding; customer relationship management; the importance of marketing objectives; and other concepts. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | System requirements: FOD playback platform. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | Mode of access: Internet. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | CD/DVD |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | Multimedia | 23/07/2014 | Purchase | HF5415 .W42 2009 | 041013 | 1 | 23/07/2014 | CD/DVD |