Marketing management by Philip Kotler and Kevin Lane Keller.
Publication details: Pearson Boston 2013Edition: 14th ed. Horizon ed. congributions by Diane Sutherland and Jon SutherlandDescription: 679 p. : ill ; 28 cmISBN:- 9780273779834
- HF5415.13 Â .K68 2013

Current library | Collection | Call number | Copy number | Status | Barcode | |
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Bishop Okullu Memorial Library (Limuru Campus) General Circulation | Non-fiction | HF5415.13 .K68 2013 (Browse shelf(Opens below)) | 2 | Available | 038155 | |
Bishop Okullu Memorial Library (Limuru Campus) General Circulation | Non-fiction | HF5415.13 .K68 2013 (Browse shelf(Opens below)) | 3 | Available | 038156 | |
Bishop Okullu Memorial Library (Limuru Campus) General Circulation | Non-fiction | HF5415.13 .K68 2013 (Browse shelf(Opens below)) | 7 | Available | 038160 | |
Bishop Okullu Memorial Library (Limuru Campus) General Circulation | Non-fiction | HF5415.13 .K68 2013 (Browse shelf(Opens below)) | 8 | Available | 038161 | |
Nairobi Campus General Circulation | Non-fiction | HF5415.13 .K68 2013 (Browse shelf(Opens below)) | 5 | Available | 038158 | |
Nairobi Campus General Circulation | Non-fiction | HF5415.13 .K68 2013 (Browse shelf(Opens below)) | 6 | Available | 038159 | |
Nakuru Campus General Circulation | Non-fiction | HF5415.13 .K68 2013 (Browse shelf(Opens below)) | 1 | Available | 038154 | |
Nakuru Campus General Circulation | Non-fiction | HF5415.13 .K68 2013 (Browse shelf(Opens below)) | 4 | Available | 038157 |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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