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Marketing management by Philip Kotler and Kevin Lane Keller.

By: Contributor(s): Publication details: Pearson Boston 2013Edition: 14th ed. Horizon ed. congributions by Diane Sutherland and Jon SutherlandDescription: 679 p. : ill ; 28 cmISBN:
  • 9780273779834
Subject(s): LOC classification:
  • HF5415.13  .K68 2013
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.13 .K68 2013 (Browse shelf(Opens below)) 2 Available 038155
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.13 .K68 2013 (Browse shelf(Opens below)) 3 Available 038156
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.13 .K68 2013 (Browse shelf(Opens below)) 7 Available 038160
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.13 .K68 2013 (Browse shelf(Opens below)) 8 Available 038161
Nairobi Campus General Circulation Non-fiction HF5415.13 .K68 2013 (Browse shelf(Opens below)) 5 Available 038158
Nairobi Campus General Circulation Non-fiction HF5415.13 .K68 2013 (Browse shelf(Opens below)) 6 Available 038159
Nakuru Campus General Circulation Non-fiction HF5415.13 .K68 2013 (Browse shelf(Opens below)) 1 Available 038154
Nakuru Campus General Circulation Non-fiction HF5415.13 .K68 2013 (Browse shelf(Opens below)) 4 Available 038157
Total holds: 0

Includes bibliographical references and index.

Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.

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