Marketing management (Record no. 42813)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00999 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140128b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273779834 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K68 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | by Philip Kotler and Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. Horizon ed. congributions by Diane Sutherland and Jon Sutherland |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Place of publication, distribution, etc | Boston |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 679 p. : |
| Other physical details | ill ; |
| Dimensions | 28 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last borrowed | Copy number | Price effective from | Koha item type | Total Renewals | Date last seen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | General Circulation | 28/01/2014 | Purchase | 1853.45 | 24 | HF5415.13 .K68 2013 | 038155 | 02/10/2018 | 2 | 28/01/2014 | Book | 3 | |||||
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | General Circulation | 28/01/2014 | Purchase | 1853.45 | 28 | HF5415.13 .K68 2013 | 038156 | 07/06/2024 | 3 | 28/01/2014 | Book | 1 | 10/08/2024 | ||||
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | General Circulation | 28/01/2014 | Purchase | 1853.45 | 15 | HF5415.13 .K68 2013 | 038160 | 16/03/2017 | 7 | 28/01/2014 | Book | 1 | |||||
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | General Circulation | 28/01/2014 | Purchase | 1853.45 | 16 | HF5415.13 .K68 2013 | 038161 | 08/06/2021 | 8 | 28/01/2014 | Book | ||||||
| Library of Congress Classification | Non-fiction | Nairobi Campus | Nairobi Campus | General Circulation | 28/01/2014 | Purchase | 1853.45 | 56 | HF5415.13 .K68 2013 | 038158 | 14/10/2022 | 5 | 28/01/2014 | Book | 9 | |||||
| Library of Congress Classification | Non-fiction | Nairobi Campus | Nairobi Campus | General Circulation | 28/01/2014 | Purchase | 1853.45 | 39 | HF5415.13 .K68 2013 | 038159 | 31/01/2025 | 6 | 28/01/2014 | Book | 5 | 12/03/2025 | ||||
| Library of Congress Classification | Non-fiction | Nakuru Campus | Nakuru Campus | General Circulation | 28/01/2014 | Purchase | 1853.45 | 24 | HF5415.13 .K68 2013 | 038154 | 09/01/2020 | 1 | 28/01/2014 | Book | ||||||
| Library of Congress Classification | Non-fiction | Nakuru Campus | Nakuru Campus | General Circulation | 28/01/2014 | Purchase | 1853.45 | 20 | HF5415.13 .K68 2013 | 038157 | 26/06/2018 | 4 | 28/01/2014 | Book |