Marketing management
Kotler, Philip
Marketing management by Philip Kotler and Kevin Lane Keller. - 14th ed. Horizon ed. congributions by Diane Sutherland and Jon Sutherland - Boston Pearson 2013 - 679 p. : ill ; 28 cm
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
9780273779834
Marketing --Management.
HF5415.13 / .K68 2013
Marketing management by Philip Kotler and Kevin Lane Keller. - 14th ed. Horizon ed. congributions by Diane Sutherland and Jon Sutherland - Boston Pearson 2013 - 679 p. : ill ; 28 cm
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
9780273779834
Marketing --Management.
HF5415.13 / .K68 2013