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Public relations online : lasting concepts for changing media / Tom Kelleher.

By: Material type: TextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2007.Description: xv, 161 p. ; 23 cmISBN:
  • 1412914175 (pbk.)
  • 9781412914178 (pbk.)
Subject(s): LOC classification:
  • HM1221 .K45 2007
Online resources:
Contents:
Interactive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in real time -- Applied research and evaluation.
Item type: Book
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HM1221 .K45 2007 (Browse shelf(Opens below)) 1 Available 019558
Total holds: 0

Includes bibliographical references and index.

Interactive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in real time -- Applied research and evaluation.

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