Public relations online : (Record no. 36607)

MARC details
000 -LEADER
fixed length control field 01869cam a2200337 a 4500
001 - CONTROL NUMBER
control field 14486894
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20080627143418.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060808s2007 cau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006025770
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412914175 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412914178 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm70883096
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)70883096
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- C#P
-- YDX
-- YDXCP
-- BTCTA
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM1221
Item number .K45 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kelleher, Tom
Fuller form of name (Tom A.)
245 10 - TITLE STATEMENT
Title Public relations online :
Remainder of title lasting concepts for changing media /
Statement of responsibility, etc Tom Kelleher.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks, Calif. :
Name of publisher, distributor, etc SAGE Publications,
Date of publication, distribution, etc c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 161 p. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Interactive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in real time -- Applied research and evaluation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations
General subdivision Data processing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations
General subdivision Computer network resources.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0618/2006025770.html">http://www.loc.gov/catdir/toc/ecip0618/2006025770.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0666/2006025770-d.html">http://www.loc.gov/catdir/enhancements/fy0666/2006025770-d.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0734/2006025770-b.html">http://www.loc.gov/catdir/enhancements/fy0734/2006025770-b.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last borrowed Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 02/06/2010 Purchase 13 1 HM1221 .K45 2007 019558 06/03/2023 1 02/06/2010 Book