Public relations online :
Kelleher, Tom
Public relations online : lasting concepts for changing media / Tom Kelleher. - Thousand Oaks, Calif. : SAGE Publications, c2007. - xv, 161 p. ; 23 cm.
Includes bibliographical references and index.
Interactive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in real time -- Applied research and evaluation.
1412914175 (pbk.) 9781412914178 (pbk.)
2006025770
Public relations--Data processing.
Public relations--Computer network resources.
HM1221 / .K45 2007
Public relations online : lasting concepts for changing media / Tom Kelleher. - Thousand Oaks, Calif. : SAGE Publications, c2007. - xv, 161 p. ; 23 cm.
Includes bibliographical references and index.
Interactive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in real time -- Applied research and evaluation.
1412914175 (pbk.) 9781412914178 (pbk.)
2006025770
Public relations--Data processing.
Public relations--Computer network resources.
HM1221 / .K45 2007