Mass media in a changing world : history, industry, controversy / George Rodman

By:

Rodman, George R., 1948-

Material type:

TextPublication details: New York, NY : McGraw-Hill : 2011Edition: 3rd updated editionDescription: xxix, 512 p. : ill. (chiefly color) ; 28 cmISBN:

9780077291105
0077291107

Subject(s):

Mass media

LOC classification:

P90 .R63 2011

Contents:

Pt.1. Overview -- Pt.2. The Print Industries -- Pt.3. The Electronic Industries -- Pt.4. Information and Persuation Industries -- Pt.5. Media Law and Ethics

Item type:

Book

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
		Bishop Okullu Memorial Library (Limuru Campus) General Circulation		Non-fiction		P90 .R63 2011 (Browse shelf(Opens below))				1	Available			049062

Total holds: 0

Includes bibliographical references and index

Pt.1. Overview -- Pt.2. The Print Industries -- Pt.3. The Electronic Industries -- Pt.4. Information and Persuation Industries -- Pt.5. Media Law and Ethics

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