Mass media in a changing world :
Rodman, George R., 1948-
Mass media in a changing world : history, industry, controversy / George Rodman - 3rd updated edition - New York, NY : McGraw-Hill : 2011 - xxix, 512 p. : ill. (chiefly color) ; 28 cm
Includes bibliographical references and index
Pt.1. Overview -- Pt.2. The Print Industries -- Pt.3. The Electronic Industries -- Pt.4. Information and Persuation Industries -- Pt.5. Media Law and Ethics
9780077291105 0077291107
Mass media
P90 / .R63 2011
Mass media in a changing world : history, industry, controversy / George Rodman - 3rd updated edition - New York, NY : McGraw-Hill : 2011 - xxix, 512 p. : ill. (chiefly color) ; 28 cm
Includes bibliographical references and index
Pt.1. Overview -- Pt.2. The Print Industries -- Pt.3. The Electronic Industries -- Pt.4. Information and Persuation Industries -- Pt.5. Media Law and Ethics
9780077291105 0077291107
Mass media
P90 / .R63 2011