Mass media in a changing world : (Record no. 47599)

MARC details
000 -LEADER
fixed length control field 00782nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161213b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077291105
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077291107
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90
Item number .R63 2011
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rodman, George R., 1948-
245 ## - TITLE STATEMENT
Title Mass media in a changing world :
Remainder of title history, industry, controversy /
Statement of responsibility, etc George Rodman
250 ## - EDITION STATEMENT
Edition statement 3rd updated edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, NY :
Name of publisher, distributor, etc McGraw-Hill :
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 512 p. :
Other physical details ill. (chiefly color) ;
Dimensions 28 cm
500 ## - GENERAL NOTE
General note Includes bibliographical references and index <br/>
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Pt.1. Overview -- Pt.2. The Print Industries -- Pt.3. The Electronic Industries -- Pt.4. Information and Persuation Industries -- Pt.5. Media Law and Ethics <br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last borrowed Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 13/12/2016 Donations 1000.00 6 P90 .R63 2011 049062 14/03/2022 1 13/12/2016 Book