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Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley.

By: Contributor(s): Material type: TextTextPublication details: London: Sage; 2015Edition: 3rd editionDescription: xvi, 326 pages, 16 unnumbered pages of plates : illustrations (chiefly color) ; 24 cmISBN:
  • 9781446280720
  • 1446280721
  • 9781446280713
  • 1446280713
Other title:
  • Advertising and promotion
Subject(s): Additional physical formats: Ebook version: No titleDDC classification:
  • 659.1 23
LOC classification:
  • HF5823 .H18 2015
Contents:
Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5823 .H18 2015 (Browse shelf(Opens below)) 1 Available 061510
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5823 .H18 2015 (Browse shelf(Opens below)) 2 Available 061511
Total holds: 0

Includes bibliographical references (pages 305-315) and index.

Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.

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