Advertising & promotion / (Record no. 54189)

MARC details
000 -LEADER
fixed length control field 02078cam a22004937i 4500
001 - CONTROL NUMBER
control field 18110474
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190514120359.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140409t20152015cauaf b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014937946
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB4D0583
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781446280720
Qualifying information (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1446280721
Qualifying information (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781446280713
Qualifying information (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1446280713
Qualifying information (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781473909007
Qualifying information (PDF ebook)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn898330173
040 ## - CATALOGING SOURCE
Original cataloging agency NLE
Language of cataloging eng
Transcribing agency NLE
Description conventions rda
Modifying agency OCLCO
-- UBC
-- TXI
-- YDXCP
-- OCLCF
-- NLGGC
-- UAB
-- OCLCQ
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .H18 2015
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hackley, Christopher E.,
Relator term author.
245 10 - TITLE STATEMENT
Title Advertising & promotion /
Remainder of title Chris Hackley and Rungpaka Amy Hackley.
246 3# - VARYING FORM OF TITLE
Title proper/short title Advertising and promotion
250 ## - EDITION STATEMENT
Edition statement 3rd edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London:
Name of publisher, distributor, etc Sage;
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 326 pages, 16 unnumbered pages of plates :
Other physical details illustrations (chiefly color) ;
Dimensions 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 305-315) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Social aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Brand name products.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Source of heading or term fast
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Brand name products.
Source of heading or term fast
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Social aspects.
Source of heading or term fast
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
Source of heading or term fast
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Reclame.
Source of heading or term gtt
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hackley, Rungpaka Amy,
Relator term author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Ebook version
International Standard Book Number 9781473909007
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Copy number Price effective from Koha item type Date checked out
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 14/05/2019 donation-KNLS 5215.00   HF5823 .H18 2015 061510 1 14/05/2019 Book  
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 14/05/2019 donation-KNLS 5215.00 1 HF5823 .H18 2015 061511 2 14/05/2019 Book 15/07/2019