Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley.

By:

Hackley, Christopher E [author.]

Contributor(s):

Hackley, Rungpaka Amy [author.]

Material type: Text

TextPublication details: London: Sage; 2015Edition: 3rd editionDescription: xvi, 326 pages, 16 unnumbered pages of plates : illustrations (chiefly color) ; 24 cmISBN:

9781446280720
1446280721
9781446280713
1446280713

Other title:

Advertising and promotion

Subject(s):

Additional physical formats: Ebook version: No titleDDC classification:

659.1 23

LOC classification:

HF5823 .H18 2015

Contents:

Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.

Item type:

Book

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Holdings
Current library	Collection	Call number	Copy number	Status	Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation	Non-fiction	HF5823 .H18 2015 (Browse shelf(Opens below))	1	Available	061510
Bishop Okullu Memorial Library (Limuru Campus) General Circulation	Non-fiction	HF5823 .H18 2015 (Browse shelf(Opens below))	2	Available	061511

Total holds: 0

Includes bibliographical references (pages 305-315) and index.

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