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Media management: A casebook approach

Contributor(s): Series: Routledge communication seriesPublication details: Routledge, 2016. New York :Edition: 5thDescription: xxi, 416 pages ; 23 cmISBN:
  • 9781138901025
Subject(s): Genre/Form:
LOC classification:
  • P96.M34 M4 2016
Contents:
Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship-- Planning & project management -- Innovation -- Market analysis -- Marketing & research -- Law, regulations, and ethics -- Extended case study 1 -- Extended case study 2
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction P96.M34 M4 2016 (Browse shelf(Opens below)) 1 Available 047892
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction P96.M34 M4 2016 (Browse shelf(Opens below)) 2 Available 047893
Total holds: 0

Includes bibliographical references and index

Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship-- Planning & project management -- Innovation -- Market analysis -- Marketing & research -- Law, regulations, and ethics -- Extended case study 1 -- Extended case study 2

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