Media management: (Record no. 46919)

MARC details
000 -LEADER
fixed length control field 01042 a2200241 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161024b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138901025
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number P96.M34
Item number M4 2016
245 ## - TITLE STATEMENT
Title Media management:
Remainder of title A casebook approach
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2016.
Place of publication, distribution, etc New York :
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 416 pages ;
Dimensions 23 cm
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Routledge communication series
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship-- Planning & project management -- Innovation -- Market analysis -- Marketing & research -- Law, regulations, and ethics -- Extended case study 1 -- Extended case study 2
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
Form subdivision Case studies
General subdivision Management
655 ## - INDEX TERM--GENRE/FORM
Non-focus term Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hollifield, C. Ann,
Relator term editor
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wicks, Jan LeBlanc,
Relator term editor
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sylvie, George,
Relator term editor
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lowrey, Wilson,
Relator term editor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last borrowed Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 24/10/2016 Purchase 5880.00 2 P96.M34 M4 2016 047892 10/11/2021 1 24/10/2016 Book
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 24/10/2016 Purchase 5880.00 2 P96.M34 M4 2016 047893 16/11/2019 2 24/10/2016 Book