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1. Book
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Introduction to advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Bishop Okullu Memorial Library (Limuru Campus) (1)Call number: HF5823 .B38 1993. Nairobi Campus (1)Call number: HF5823 .B38 1993.

2. Book
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by
Edition: Global edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill Education, 2015
Availability: Items available for loan: Bishop Okullu Memorial Library (Limuru Campus) (1)Call number: HF5823 .B38 2015. Nairobi Campus (1)Call number: HF5823 .B38 2015. Nakuru Campus (1)Call number: HF5823 .B38 2015. Not available: Bishop Okullu Memorial Library (Limuru Campus): Checked out (1).

3. Book
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by Series: The Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, 2001
Availability: Items available for loan: Bishop Okullu Memorial Library (Limuru Campus) (1)Call number: HF5823 .B45 2001. Nairobi Campus (1)Call number: HF5823 .B45 2001.

4. Book
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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp by Series: The Dryden Press series in marketing
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, 2000
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
  • Advertising promotion
Availability: Items available for loan: Nairobi Campus (1)Call number: HF5415.12 .S54 2000.

5. Book
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Irwin/McGraw-Hill, 1998
Availability: Items available for loan: Nairobi Campus (1)Call number: HF5823 .B38 1998.

6. Book
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Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley. by
Edition: 3rd edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Sage; 2015
Other title:
  • Advertising and promotion
Availability: Items available for loan: Bishop Okullu Memorial Library (Limuru Campus) (2)Call number: HF5823 .H18 2015, ...

7. Book
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Advertising and promotion : an integrated marketing communications perspective /|c George E. Belch & Michael A. Belch by
Edition: 11th ed.
Publication details: New York, NY : McGraw-Hill Education 2018
Availability: Items available for loan: Bishop Okullu Memorial Library (Limuru Campus) (2)Call number: HF5823 .B38 2018, ... Nairobi Campus (1)Call number: HF5823 .B38 2018.