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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, 1998.Edition: 4th edDescription: xxii, 762 p. : ill. ; 29 cmISBN:
  • 0256218994
Subject(s): DDC classification:
  • 659.1 21
LOC classification:
  • HF5823 .B38 1998
Item type: Book
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Holdings
Current library Collection Call number Status Barcode
Nairobi Campus General Circulation Non-fiction HF5823 .B38 1998 (Browse shelf(Opens below)) Available 052858
Total holds: 0

Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.

Includes bibliographical references (p. 725-743) and indexes.

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