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1. Book
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Introduction to advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Bishop Okullu Memorial Library (Limuru Campus) (1)Call number: HF5823 .B38 1993. Nairobi Campus (1)Call number: HF5823 .B38 1993.

2. Book
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010
Availability: Items available for loan: Bishop Okullu Memorial Library (Limuru Campus) (2)Call number: HF5415.123 .C58 2010, ... Nairobi Campus (1)Call number: HF5415.123 .C58 2010.

3. Book
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Dictionary of marketing communication Norman A. Govoni. by
Publication details: Thousand Oaks, Calif. Sage c2004
Availability: Items available for reference: Bishop Okullu Memorial Library (Limuru Campus): Not For Loan (1)Call number: REF HF5412 .G68 2004.

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Marketing communications : an integrated approach / P R Smith & Jonathan Taylor. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: Nairobi Campus (1)Call number: HF5415.123 .S65 2004.

5. Book
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Marketing communications : integrating offline and online with social media P R Smith by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia Kogan Page, 2011
Availability: Items available for loan: Bishop Okullu Memorial Library (Limuru Campus) (1)Call number: HF5415.123.S656 2011.

6. Book
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Introduction to marketing communication : an integrated approach / by John Burnett and Sandra Moriarty. by
Publication details: Upper Saddle River, N.J. : Prentice Hall; c1998
Other title:
  • Introduction to marketing communications
  • Marketing communications
Availability: Items available for loan: Bishop Okullu Memorial Library (Limuru Campus) (3)Call number: HF5415.123 .B87 1998, ... Nairobi Campus (2)Call number: HF5415.123 .B87 1998, ... Nakuru Campus (2)Call number: HF5415.123 .B87 1998, ...

7. Book
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The fundamentals of marketing / by Edward Russell by Series: AVA fundamentals
Publication details: Lausanne : AVA Academia ; c2010
Availability: Items available for loan: Bishop Okullu Memorial Library (Limuru Campus) (2)Call number: HF5415.13 .R87 2010, ... Nakuru Campus (1)Call number: HF5415.13 .R87 2010.

8. Book
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by
Edition: Global edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill Education, 2015
Availability: Items available for loan: Bishop Okullu Memorial Library (Limuru Campus) (1)Call number: HF5823 .B38 2015. Nairobi Campus (1)Call number: HF5823 .B38 2015. Nakuru Campus (1)Call number: HF5823 .B38 2015. Not available: Bishop Okullu Memorial Library (Limuru Campus): Checked out (1).

9. Book
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by Series: The Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, 2001
Availability: Items available for loan: Bishop Okullu Memorial Library (Limuru Campus) (1)Call number: HF5823 .B45 2001. Nairobi Campus (1)Call number: HF5823 .B45 2001.

10. Book
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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp by Series: The Dryden Press series in marketing
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, 2000
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
  • Advertising promotion
Availability: Items available for loan: Nairobi Campus (1)Call number: HF5415.12 .S54 2000.

11. Book
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Irwin/McGraw-Hill, 1998
Availability: Items available for loan: Nairobi Campus (1)Call number: HF5823 .B38 1998.

12. Book
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Advertising and promotion : an integrated marketing communications perspective /|c George E. Belch & Michael A. Belch by
Edition: 11th ed.
Publication details: New York, NY : McGraw-Hill Education 2018
Availability: Items available for loan: Bishop Okullu Memorial Library (Limuru Campus) (2)Call number: HF5823 .B38 2018, ... Nairobi Campus (1)Call number: HF5823 .B38 2018.