Tourism and hospitality marketing : a global perspective / Simon Hudson
Publication details: SAGE, 2008 Los Angeles ; London :Description: xv, 467 p. : ill., maps ; 24 cmISBN:- 9781412946872 (pbk.)
- 1412946875 (pbk.)
- G155.A1Â H83 2008
Book
| Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Bishop Okullu Memorial Library (Limuru Campus) General Circulation | Non-fiction | G155.A1 H83 2008 (Browse shelf(Opens below)) | 1 | Available | 063785 |
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| G128 .W37 2006 KCSE revision geography / | G155.A1 D4532 2020 Delivering tourism intelligence : from analysis to action | G155.A1 H37 2005 Harnessing the partnership of the public and non-state sectors for sustainable development and good governance in Africa : | G155.A1 H83 2008 Tourism and hospitality marketing : | G155.A1 T68 2019 Tourism planning and destination marketing | G155 .H83 2005 Marketing for tourism, hospitality & events / | G155.K4 K52 2009 Estimating inbound tourism demand for Kenya: |
Includes bibliographical references and index
1. The global tourism marketing environment -- 2. Consumer vehaviour -- 3. Developing a marketing plan -- 4. Marketing research -- 5. The tourism and hospitality product -- 6. Pricing -- 7. Distribution -- 8. Marketing communications : the role of advertising and sales promotions -- 9. Marketing communications : public relations, personal selling, direct marketing, and word of mouth -- 10. Internet marketing -- 11. Providing service quality through internal marketing -- 12. Destination marketing -- 13. Contemporary issues in tourism and hospitality marketing
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