Tourism and hospitality marketing : (Record no. 54995)

MARC details
000 -LEADER
fixed length control field 01196 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200210b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412946872 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412946875 (pbk.)
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number G155.A1
Item number H83 2008
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hudson, Simon
245 ## - TITLE STATEMENT
Title Tourism and hospitality marketing :
Remainder of title a global perspective /
Statement of responsibility, etc Simon Hudson
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc SAGE,
Date of publication, distribution, etc 2008
Place of publication, distribution, etc Los Angeles ;
-- London :
300 ## - PHYSICAL DESCRIPTION
Extent xv, 467 p. :
Other physical details ill., maps ;
Dimensions 24 cm
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1. The global tourism marketing environment -- 2. Consumer vehaviour -- 3. Developing a marketing plan -- 4. Marketing research -- 5. The tourism and hospitality product -- 6. Pricing -- 7. Distribution -- 8. Marketing communications : the role of advertising and sales promotions -- 9. Marketing communications : public relations, personal selling, direct marketing, and word of mouth -- 10. Internet marketing -- 11. Providing service quality through internal marketing -- 12. Destination marketing -- 13. Contemporary issues in tourism and hospitality marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Tourism
General subdivision Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hospitality industry
General subdivision Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 10/02/2020 Donations - Banabas Fund 5198.28   G155.A1 H83 2008 063785 1 10/02/2020 Book