Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley.
Material type:
- 9781446280720
- 1446280721
- 9781446280713
- 1446280713
- Advertising and promotion
- 659.1Â 23
- HF5823Â .H18 2015

Current library | Collection | Call number | Copy number | Status | Barcode | |
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Bishop Okullu Memorial Library (Limuru Campus) General Circulation | Non-fiction | HF5823 .H18 2015 (Browse shelf(Opens below)) | 1 | Available | 061510 | |
Bishop Okullu Memorial Library (Limuru Campus) General Circulation | Non-fiction | HF5823 .H18 2015 (Browse shelf(Opens below)) | 2 | Available | 061511 |
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HF5823 .B38 2007 Advertising and promotion: | HF5823 .B38 2007 Advertising and promotion: | HF5823 .H18 2015 Advertising & promotion / | HF5823 .H18 2015 Advertising & promotion / | HF5823 .K45 2008 Kleppner's advertising procedure / | HF5823 .K45 2008 Kleppner's advertising procedure / | HF5823 .W455 2009 Advertising : |
Includes bibliographical references (pages 305-315) and index.
Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.
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