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BUSN 5: Introduction to Business/ [Kelly/McGowen].

By: Contributor(s): Material type: TextTextPublication details: Mason, OH : South-Western Cengage Learning, [2013], ©2013.Edition: Student editionDescription: xi, 237, 40 unnumbered pages : color illustrations ; 27 cmISBN:
  • 9781111826727 (student edition)
  • 1111826722
  • 9781111826734 (student edition with coursemate)
  • 1111826730
Subject(s): LOC classification:
  • HD31 .K44 2013
Contents:
Business now : Change is the only constant -- Economics : The framework for business -- The world marketplace : Business without borders -- Business ethics and social responsibility : Doing well by doing good -- Business communication : Creating and delivering messages that matter -- Business formulation : Choosing the form that fits -- Small business and entrepreneurship : Economic rocket fuel -- Accounting : Decision making by the numbers -- Finance : Acquiring and using funds to maximize value -- Financial markets : Allocating financial resources -- Marketing : Building profitable customer connections -- Product and promotion : Creating and communicating value -- Distribution and pricing : Right product, right person, right place, right price -- Management, motivation, and leadership : Bringing business to life -- Human resource management : Building a top-quality workforce -- Managing information and technology : Finding new ways to learn and link -- Operations management : Putting it all together.
Summary: Created through a "student-tested, faculty-approved" review process with over 2,000 students and faculty, BUSN 5e is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN5. Designed specifically for today's learner, BUSN's streamlined, riveting design presents the entire core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communication. BUSN5 directly connects readers with what's happening in business today and how it will affect them. The book focuses on business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, while tightly integrated resources, such as CourseMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills.
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HD31 .K44 2013 (Browse shelf(Opens below)) 1 Available 052398
Total holds: 0
Browsing Bishop Okullu Memorial Library (Limuru Campus) shelves, Shelving location: General Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HD31 .J59 2008 Contemporary management / HD31 .K44 2012 BUSN 2 / HD31 .K44 2012 BUSN 4 / HD31 .K44 2013 BUSN 5: Introduction to Business/ HD31 .K56 2011 Management : HD31 .M62 1989 Creative organization theory : HD31 .N44 2004 Business in context :

Cover title.

Includes bibliographical references (pages 301-315) and index.

Business now : Change is the only constant -- Economics : The framework for business -- The world marketplace : Business without borders -- Business ethics and social responsibility : Doing well by doing good -- Business communication : Creating and delivering messages that matter -- Business formulation : Choosing the form that fits -- Small business and entrepreneurship : Economic rocket fuel -- Accounting : Decision making by the numbers -- Finance : Acquiring and using funds to maximize value -- Financial markets : Allocating financial resources -- Marketing : Building profitable customer connections -- Product and promotion : Creating and communicating value -- Distribution and pricing : Right product, right person, right place, right price -- Management, motivation, and leadership : Bringing business to life -- Human resource management : Building a top-quality workforce -- Managing information and technology : Finding new ways to learn and link -- Operations management : Putting it all together.

Created through a "student-tested, faculty-approved" review process with over 2,000 students and faculty, BUSN 5e is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN5. Designed specifically for today's learner, BUSN's streamlined, riveting design presents the entire core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communication. BUSN5 directly connects readers with what's happening in business today and how it will affect them. The book focuses on business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, while tightly integrated resources, such as CourseMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills.

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