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Basic marketing research / Gilbert A. Churchill, Jr.

By: Material type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1996.Edition: 3rd edDescription: xvii, 863 p. : col. ill., col. maps ; 27 cmISBN:
  • 0030983673
  • 9780030983672
Other title:
  • Marketing research
Subject(s): LOC classification:
  • HF5415.2 .C49 1996
Item type: Book
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Current library Collection Call number Copy number Status Barcode
Nairobi Campus General Circulation Non-fiction HF5415.2 .C49 1996 (Browse shelf(Opens below)) 1 Available 052189
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One "Statistics command summary" chart inserted.

Includes bibliographical references and index.

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