Basic marketing research / (Record no. 49631)

MARC details
000 -LEADER
fixed length control field 00836nam a2200277 a 4500
001 - CONTROL NUMBER
control field 4454847
003 - CONTROL NUMBER IDENTIFIER
control field 0
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170327100941.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 951206s1996 txuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95070063
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030983673
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780030983672
040 ## - CATALOGING SOURCE
Transcribing agency SPU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .C49 1996
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Churchill, Gilbert A.
245 10 - TITLE STATEMENT
Title Basic marketing research /
Statement of responsibility, etc Gilbert A. Churchill, Jr.
246 30 - VARYING FORM OF TITLE
Title proper/short title Marketing research
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Fort Worth :
Name of publisher, distributor, etc Dryden Press,
Date of publication, distribution, etc c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 863 p. :
Other physical details col. ill., col. maps ;
Dimensions 27 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Dryden Press series in marketing
500 ## - GENERAL NOTE
General note One "Statistics command summary" chart inserted.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Nairobi Campus Nairobi Campus General Circulation 27/03/2017 Donation BFA 500.00 2 HF5415.2 .C49 1996 052189 11/06/2019 1 27/03/2017 Book