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Essentials of contemporary advertising / William F. Arens, David H. Schaefer.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, 2007.Description: xxviii, 558 p. : ill. (chiefly col.), map ; 28 cmISBN:
  • 0073136662 (alk. paper)
  • 9780073136660
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5821 .A74 2007
Online resources:
Item type: Book
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Holdings
Current library Collection Call number Status Barcode
Nairobi Campus General Circulation Non-fiction HF5821 .A74 2007 (Browse shelf(Opens below)) Available 051712
Total holds: 0
Browsing Nairobi Campus shelves, Shelving location: General Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5718.3 .G83 2001 Business communication : HF5718.3 .G84 2004 Essentials of business communication / HF5721 .L37 2014 Lesikar's business communication : HF5821 .A74 2007 Essentials of contemporary advertising / HF5821 .B62 2006 Contemporary advertising / HF5823 .B38 1998 Advertising and promotion : HF5823 .B38 2015 Advertising and promotion :

Includes bibliographical references (p. 506-521) and indexes.

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