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Essentials of contemporary advertising / William F. Arens, David H. Schaefer.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, 2007.Description: xxviii, 558 p. : ill. (chiefly col.), map ; 28 cmISBN:
  • 0073136662 (alk. paper)
  • 9780073136660
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5821 .A74 2007
Online resources:
Item type: Book
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Current library Collection Call number Status Barcode
Nairobi Campus General Circulation Non-fiction HF5821 .A74 2007 (Browse shelf(Opens below)) Available 051712
Total holds: 0

Includes bibliographical references (p. 506-521) and indexes.

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