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Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters.

By: Contributor(s): Material type: TextTextPublication details: New York : Free Press, c1997.Description: xv, 345 p. : ill. ; 25 cmISBN:
  • 0684826550
Subject(s): DDC classification:
  • 658.8/27 21
LOC classification:
  • HD59.2 .S357 1997
Online resources:
Item type: Book
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Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HD59.2 .S35 1997 (Browse shelf(Opens below)) 1 Available 017168
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HD58.9 .S46 2006 The fifth discipline HD58.9 .S46 2006 The fifth discipline HD59.2.O55 1990 Corporete identity: HD59.2 .S35 1997 Marketing aesthetics : HD59 .A97 2006 Strategic public relations management: HD59 .C63 2004 The handbook for media handling HD59 .G68 2010 Planning and managing public relations campaigns :

Includes bibliographical references (p. 321-330) and index.

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