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Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters.

By: Contributor(s): Material type: TextTextPublication details: New York : Free Press, c1997.Description: xv, 345 p. : ill. ; 25 cmISBN:
  • 0684826550
Subject(s): DDC classification:
  • 658.8/27 21
LOC classification:
  • HD59.2 .S357 1997
Online resources:
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HD59.2 .S35 1997 (Browse shelf(Opens below)) 1 Available 017168
Total holds: 0

Includes bibliographical references (p. 321-330) and index.

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